Tuesday, April 19, 2011

Hoover Pulls ABC Ads Boycott Save Our Soaps AMC OLTL

Big news today: Ya know Hoover, the vacuum cleaner company? Well, they are pulling ALL advertising from ABC! AND they are organizing a campaign to get fans to help save All My Children and One Life to Live after being cancelled! How awesome is that!!!! Hoover ads are on all the time on ABC during the day. My 3 year old loves the dog ones. We were at Carbone for an oil change one day & he was uncontrollably laughing at one of them. Very cute!
I love my Hoover F5914 steam cleaner too! It works wonders on my couch that the boys get all yucky.
Hoover's launching a huge campaign on Facebook. Here's the post they put up on Facebook:

To all the loyal ABC soap fans,

I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.

In fact, we will discontinue our advertising with ABC this Friday, 4/22. We're making every attempt to pull our spots from these programs sooner.

Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.

We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.

Thank you for standing up for what matters to you! We need more of that in this world.

Brian Kirkendall
Vice President of Marketing
Hoover

You can also follow Hoover on Twitter at @hooverclean

Michael Logan of TV Guide.com was contacted by an ABC executive, who wished to remain nameless with the following statement:
"Usually advertisers stop advertising when they want to cancel a show, not the other way around," states the suit. "We've said that the cancellation of AMC and OLTL was about money and ratings, so [the Hoover boycott] is just counterintuitive. You don't save something by taking money away."

Got this whole thread from Carolyn Hinsey's facebook page who said
"HOOVER, DAMN! All I can say is, if ABC is spinning this to Michael Logan on a Monday night, they are SCARED. Keep spreading the word - you guys rock!"

She is totally right!! Fans saved Rebecca Herbst. Maybe saving All My Children and One Life to Live is possible.

GO HOOVER!!! So who's going to join them next to SAVE OUR SOAPS?

BTW, fans are boycotting all ABC shows except All My Children, One Life to Live and General Hospital.


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