It seems like a lot of soap stars have a job or business outside of their soap jobs. With the instability of the soap opera industry, a second job is a good idea.
Soap stars are using social media like Twitter or Facebook marketing to promote their business. Laura Wright is always talking on Twitter about the new wines at her winery Standing Sun. Jonathan Jackson also promotes his band's, Enation, new album on Twitter.
Carolyn Hinsey is a friend on Facebook. She wrote a book about soap operas called Afternoon Delight and was promoting it on Facebook.
On Facebook, I recently friended Maria Shaw, who is an astrologer. She uses social media to offer tips, promote her readings and merchandise. She has written several books and sells a yearly calendar.
I promote my blogs and magazine back issues website using Twitter. Making people aware of your website or business, is the first step to get visitors or customers. Once you have a visitor, there is a good chance that visitor might make you money. They might buy your product or even click on an advertisement gaining you a percentage.
I mainly advertise using Twitter. I keep my Facebook for personal use. However, Facebook has an advertising service. You create targeted ads for your service or business. Facebook then uses all the info in its user database to show the ad to relevant people. For example, a magazine subscription service ad might be targeted at a Facebook user who likes to read or "likes" a site such as People.com.
It is amazing how social media and the internet have transformed advertising. In addition to the old offline methods, such as advertising on the radio or in the newspaper, we now have online advertising methods. If you have a business to promote, a website is a must. You can then list your site with search engines and use social media to gain visitors, and then watch the revenue increase.
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